Web Marketing Strategies &
Improving Search Engine Visibility

Wednesday 18 February 5:30pm - 8:30pm

A 3 hour adventure packed online tour through the internet to discover opportunities for using the internet more effectively to grow your business. Understand what opportunities exist and when to use them. A great introductory workshop to explore what online opportunities exist.

This workshop is for anyone looking to improve search engine rankings, gain more online visibility and increase their website results.

This workshop focuses on:

• Understanding how Search Engines really work
• Search Engine Optimisation Strategies.... Key steps you can take
• Latest Resources from Google & Yahoo
• Enhancing Your Strategy with a Blog
• How to help your website visitors share your content online
• What are Newsreaders and RSS Feeds
• Free Software and Tools for your Business
• Pay Per Click Advertising Strategies
• Look at a live Google Adwords Campaign
• Reviewing Your Success with Analytics
• Introduction to Social Media Strategies