An Introduction to Creating a
Social Media Strategy for your Business

This is an introductory seminar into the exciting area of social media and how it can be relevant to growing your business. We will explore simple strategies you can use to interact in various social media spaces, as well as look at how to create content to expand your visibility and online reputation.

This workshop ideal for anyone:

• Looking to better understand how to use social media websites to increase their visibility and grow their business.
• Wanting a theoretical framework to provide context on how social media fits into other online activities.

This workshop focuses on:

• What is Social Media & Social Networking
• Understanding the new market conditions that Social Media has created
• What are authentic customer conversations and how to use them
• Participating in your Community
• Review of most popular Social Media Websites
• Using Linkedin, Facebook, YouTube Business Strategy
• How can Social Media help you find new customers
• Understanding the role and use of Blogs
• Creating and sharing video content
• Building Your Online Brand Using Social Media
• Measuring Your Social Media Visibility