Keyword Analysis

A Keyword Analysis Report will identify keywords plus offer recommendations on how to integrate those keywords into your account.

Keyword analysis is the cornerstone of any successful pay-per-click campaign and search engine optimisation program.

Understanding what your target customers are searching for and why they use particular keyword phrases provides valuable information for creating a successful web marketing project.

Keyword Analysis for Search Engine Optimisation

Assists in determining what content to include on your website, your website design and in providing more intuitive navigation.

Keyword Analysis for Pay-Per-Click

Identifies effective keywords for your campaign, improves ad copy and assists in the design of more effective landing pages.

Keyword Methodology

When customers search for your services they will enter a keyword or phrase in a search engine. Different customer groups within your target market will use different keywords.

Initially we will help you define possible visitor scenarios and the keywords they will use.

We then identify for each group, keywords used when they are looking to buy or searching for a supplier, versus keywords used when solely searching for information.

Keyword Tools

In addition to our own proprietary methodology, we utilise a variety of tools and services to determine keywords for your business.

Benefits of Keyword Analysis

Our keyword anaysis is an integral part of both our pay-per-click and search engine optimisation services.

However, we also provide our keyword analysis as a service to web designers looking to gain an edge in the design of effective and search engine friendly websites.

A Keywords Analysis Report will help you to identify what keywords to target as well as offer recommendations on how to integrate those keywords into your content.