Key Steps to Search Engine Optimise Your Website
This is a rough representation of some of the steps we take in optimising your website to rank effectively on search engines. The actual process we use is more sophisticated and significantly customised to your requirements and exisiting strenghts.
The broad steps are:
- Determine Your Outcomes: Do
you want more enquiries, sales, subscriptions
etc. We help clarify your objectives
and explore what is achievable.
- Search Scenarios: We
identify the search behaviour people
use when searching for your products
or services. This provides context to
the subsequent sales process and identifies
relevant content and conversion strategies
you will need.
- Comprehensive Keyword
Analysis: This is not about choosing popular
phrases. It's about identifying what
keywords will provide you with quality
traffic. We also explore keyword
trends, geographic relevancy and
highlight words and phrases that
help you develop niche markets.
- Content Development: Sustainable
SEO comes from creating unique and relevant
content organised for intuitive access
for both search engines and your visitors.
We can help you develop a variety of
conventional and rich media content designed
to engage visitors and keep the search
engines coming back for more.
- Web Architecture Strategy: This
is a critical element in helping search
engines better understand your website
as well as making your website more search
friendly.
- Develop a Mobile Strategy: Essential to leveraging your visibility. We can help you develop a mobile strategy that is fully integrated with other strategies.
- Link Building Strategy: Part of how Google
determines your rankings is based
on the quantity and quality of links
pointing to your website. We may do some classic back linking however we usually prefer more sophisticated options.
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