Adwords PPC Management

Free Google Advertising for Nfp Organisations

If you are a Not-For-Profit organisation with a website, you could be eligible for up to $10,000 per month of FREE Google sponsored advertising through the Google program known as Google Grants.

What is the Google Grants Program?

The Google Grants program empowers NFP organisations to achieve their goals by helping them promote their websites via advertising on Google. Google ads appear when users search on Google using relevant keywords.

For example, when you search for "world poverty" on Google, text ads related to world poverty appear on the top of the listings and right hand side. When you click on the ads you are brought to the website being advertised.

How the Advertising Works

When Google users search on keywords related to your organisation, your ad appears next to relevant Google search results under the Sponsored Links sections. A click on your ad takes users directly to your website.

So instead of looking for an audience, you've got an audience looking for you!

Benefits of Google Adwords Advertising

Reach Your Target Audience: With Google AdWords, your ads only reach people interested in your organisation's information and services. By defining your target market and their needs, we ensure that the ads are worded correctly to reach the right people.

Achieve Your Business Objectives: By clarifying the desired outcome of the ads, we can ensure that your ads help you achieve your business objectives. Your ads can be focused on raising awareness of your services, fundraising or sponsorship activities or/and recruitment of volunteers.

Track Your Performance: Your specially created ads allow you to review the performance statistics of your ad campaigns. You will be able to view the number of times your ad was viewed, the number of clicks to your ad, etc. You can even track conversions, such as donations, newsletter signups, and volunteer registrations.

How to Qualify for the Google Grant

With over 10 years experience establishing successful Adword campaigns for large organisations and small businesses we have a track record in helping our clients increase their website traffic and achieve results.

  1. The first step is to apply for the Google Grant. We can work with you to submit an application that meets Google’s eligibility criteria.
  1. We can also help you manage your Adwords campaign to achieve the maximum visibility and value from the program.

Contact Peter Polesel for additional information or to apply for the Google Grant. Phone 02 9527 5858 or visit the Contact Page

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